4 Marketing Strategies for Wellness Brands in 2022
Raise your hand if you have noticed a rise in health and wellness. It’s become more and more popular with endless skincare products, the latest fads, and ways to just “feel better”. The global health and wellness industry has grown to over $4 trillion! It’s no secret, the desire for these products and healthier lifestyles has caused a boom in the market.
So, if you’re a wellness brand reading this you’re in luck! Today we are going to provide you with 4 ways to create a successful marketing strategy; an updated blog post from our 2020 edition: 7 Marketing Strategies for Wellness Brands.
Let’s get to it.
1. Create a Social Media Presence & Strategy
Everyone lives online these days so your brand can’t afford to ignore it – plus it’s a completely free tool right at your fingertips! You should consider having a social media strategy unique to your business goals. Social media marketing is only one piece of the puzzle. Work with a professional to ensure your social media goals are aligned with your overall business goals.
From there, choose 1 or 2 platforms to show up on and be intentional. Remember: quality over quantity. I’m happy to coach my clients on successful marketing tactics that don't include burnout. Being mindful & intentional with post planning yields better results.
2. Test Your Strategy
A lot of people don’t realize it, but social media marketing is one giant science experiment! This space moves quickly so it’s important to stay on top of all the latest news & trends. If a new feature drops on Instagram, for example, try it out & see if it works for you and your business. You may find that a particular feature doesn’t provide you with the same results it does someone else. Don’t spend hours on a tactic that isn’t working.
We suggest working with a certified social media strategist or business/marketing coach for optimal results. They’ll be able to analyze your data and help you determine what’s working vs. what’s not.
3. Invest in Beautiful Packaging & Visuals
Visuals can have a big impact, especially if you’re a product based company. Beautiful visuals can be used to display transparency with your ingredients, show off vibrant colors, or showcase your brand personality. Having professional, high-quality images of your products ready to go will be very helpful for your marketing. Consider investing in brand photography – it’s your chance to make an outstanding first impression with your target audience.
4. Video Content
Storytelling is vital to any successful marketing strategy and video is a great tool to do that. With the rise of short-form video there’s no better time to produce video content than now. There are endless possibilities when it comes to video. A few examples are:
Customer Testimonials
Interviews
Tutorial or How-To’s
FAQs
UGC
Live-Streaming
So there you have it! An updated concise list on what you should include in your social media marketing strategy if you’re a wellness brand in 2022.