7 Marketing Strategies for Wellness Brands in 2020
Self-care, mental health, holistic healing, and our overall well-being have become popular parts of our lives. There are increased demands for products and services that help us stay healthy. Who doesn’t love a good self-care routine?!
I’ve put together 7 successful marketing strategies for wellness brands. Take a look!
Storytelling
Storytelling is an important step that should be included in every brand strategy. It’s an opportunity for your brand to connect with your audience and build a human connection. If you’re a product-based business in the wellness industry, chances are your product provides a transformative experience. Showcase your brand’s real voice by letting your audience in on a more personal level. Share stories that help consumers better understand how your brand can potentially change an aspect of their life. Examples of this could be before and after photos, testimonials, or video reviews.
Provide Value and Tips
Providing value about your product(s) or services are great ways to build trust with your online community. Let your audience know that you care about them. Give them tips on how they can best use your products or services. Be sure to remain informative, yet relatable.
Influencer Marketing
Influencers have the skill to provide the credibility and promotion your brand may need. Working with the right influencers can allow you to gain social media imagery, video content, and honest product reviews. And, if done right, you’ll be able to reach a new audience.
When building an influencer program it’s always best to do your research first, craft details of the partnership before you send any product, and agree on what your terms will be.
Product Photography
Producing professional looking original content will help your brand stand out from the rest. Here are a few tips we recommend:
Create eye-catching images.
When shooting images, keep a theme or brand color palette in mind. This will help make for a cohesive look and Instagram feed.
Outsource when possible. If you aren’t able to outsource product photography right away, you can always take the images yourself.
User-Generated Content (UGC)
UGC (user-generated content) is content that’s created by users, consumers, or fans. The best part about UGC? It’s already created branded content for you! User-generated content saves you time, builds trust with your community, and allows you to establish authenticity.
Blogging
Having a blog can really help your company shine! Blogging helps to improve SEO, drive web traffic, provides another platform (that you own) to share value and contribute to your growing audience.
If you’re not sure what you would blog about, here are a few ideas:
Business or product updates
Consumer reviews
Teaching opportunity: provide tips about your products or services
Create a freebie
Pinterest
Did you know 93% of people say they use Pinterest to plan purchases? Or that 87% of users have purchased a product because of Pinterest? Pinterest also drives 3.8 times more sales than other platforms!
If your brand isn’t using Pinterest yet — stop right now and rethink your strategy. Pinterest is a huge web traffic driver, you’re able to reach a larger audience, and Pinterest content has a longer shelf-life than content posted on social platforms such as Instagram or Facebook.
If you’re a wellness brand looking to learn more about developing a marketing strategy, or if you have questions about any of the strategies above, please reach out. I would love to hear from you!