How to Gain Followers on Instagram

The most popular question asked by brands is “how can we gain more followers?”

First, we would like to say more followers does not always equal more money. Social platforms, like Instagram, are about cultivating a genuine community. This means building an audience that is both authentic and organic.

Bought followers will most definitely lead to fake accounts. Fake accounts will not engage with your content, click on your website link, or purchase your offering. Reaching 10K followers doesn’t guarantee higher success rates. An account with an engaged following of 500 is more successful than an account with 12,000 fake followers.

So, what’s the best way to gain a true following on Instagram? Here are 3 ways to help you grow your audience:

Build Trust
Show your followers that your brand can be trusted. By being consistent and actively showing up you’ll begin to build trust and establish relationships with your audience.

Provide Value
Providing valuable content will also help you to build trust, develop account credibility, and keep your followers coming back for more.

Engage Back
By interacting with accounts you currently follow and reaching out to new accounts, you’ll quickly begin to see a rise in followers and your engagement rate! Remember, engagement is a two-way street. You have to give some to get some.

By following the 3 tips above, remaining consistent, and having a bit of patience, you’ll start to see organic growth and gain followers. Social media is a powerful tool so don’t miss out on the opportunity to reach more people by using it!