2021 Social Media Predictions

A new year means new social media trends. With 3.6 billion social media users, brands continue to navigate the online space and discover which strategy is best for them. Here are our social media predictions for 2021:

Video Content Will Be Big - There are many platforms to boost your video content in 2021. Produce your first Reel on Instagram, utilize TikTok, or start a Youtube channel. It’s important to think about your audience when deciding which platform is best suited for your video content. Tip: if you’re already on Instagram start there with Reels!

Shareable and Educational Content = Success - Educational topics are going to keep your audience engaged and wanting more from you. With new features popping up frequently, there’s no shortage of ways to produce shareable content. Utilizing Guides on Instagram or creating a carousel post is the perfect example.

Memes Remain Popular - We’ve seen more and more brands use memes and we predict this form of content won’t go away anytime soon. It’s a great way to relate with your audience in a funny, lighthearted way.

Humanize Your Brand - We’ve been saying this for years but it’s just starting to become trendy. 😉 Businesses should focus on showcasing their personality and what they stand for by being transparent and authentic online. We all want that human connection!

Less Is More - Gone are the days where brands need to post every single day to see results. In 2021 focus on producing thoughtful content and you’ll begin to see your community grow.

Remember - it’s important to continue to research trends and consult with your social media strategist. They’ll be able to analyze your data and determine which strategy is best for your business!