Should You Use Social Media Trends to Grow Your Business?

In the ever-changing world of social media, it’s easy to feel like you’re constantly playing catch up. One week it's trending audio, the next it’s a viral meme format and suddenly, everyone’s doing it.

But here’s the truth:
Trends are tools, not strategies.

And using them without intention can dilute your brand more than it helps it grow.

So, should you follow trends?

The answer is: sometimes. But only when it makes sense for your brand, your goals, and your energy.

When Using Trends Works for Your Business

Some trends can enhance your visibility and connection with your audience, when used with intention.

When Using Trends Works for Your Business:

• It aligns with your voice and values
  (Not just what’s popular, but what feels like you)

• It supports your content goals
  (Educates, builds trust, or adds personality)

• You can tailor it to your niche or expertise

When Trends Hurt Your Brand:

• It doesn’t reflect your actual brand personality

• You’re posting just to “keep up” or stay visible

• It feels forced, awkward, or leaves you second-guessing

Chasing virality often leads to disconnection. Just because it’s trending doesn’t mean it’s strategic. And in a sea of sameness, clarity always wins over chaos.

Ask yourself:

• Does this trend amplify my message?

• Will it add value to my audience?

• Does it feel like something I’d say?

If it checks those boxes, go for it.
If not, skip it.

Your brand should lead, not follow.

You don’t need to be trendy to be trusted. And your audience doesn’t want you to copy everyone else. They want your perspective, your voice, your insight.

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Want support creating a strategy that grows with you…not just what’s trending?

Let’s connect. I help ambitious business owners grow online with clarity, intention, and long-term impact!