Earnest Communication | Marketing Coaching for Wellness Brands

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Ways to Increase Your Instagram Engagement

Are you feeling like you’re not getting high engagement on Instagram? The first thing you’ll want to ask yourself is: “when is the last time I’ve interacted with my audience?” Engagement is a two-way street. You have to give some in order to get some.

Ten-minutes of engagement a day can go a long way. Think about how much time you spend mindlessly scrolling. Our advice? Change your intention. Turn that scrolling time into engagement time.

There are 3 main areas to focus on when engaging on Instagram:

  • Comments

  • Stories

  • Hashtags

Comments and responses should be more thoughtful than just an emoji. It’s important to be genuine. Be yourself!

Instagram Stories is a great place to hang and get a conversation started. Engage with your followers, use polls and sticker options in your own stories, or swipe up to send your online friends a Direct Message.

Engaging with hashtags is often overlooked — but you’ll want to give this tip a try. Next time you publish a post pick a few hashtags & then find posts to authentically engage with. Read the caption, comment back, send a DM, even find a new account to follow!

After all, it’s about growing an online community. Let’s get connecting!