4 Things to Consider When Hiring a Social Media Manager
Social media feels overwhelming, you just don’t have enough time, and you have never actually put together a complete strategy. Sound familiar? You’re not alone! Many business owners can relate. You’ve come to realize that you need some help and decide to outsource your social media -- but where do you start?
It’s important to find the right fit when it comes to hiring a social media manager. Here are a few things to consider when you start your search:
Make sure they understand your brand - Your brand voice is so important. A good Social Media Manager will be able to easily adapt to your brand’s personality.
Seek Strategy - As seasoned professionals, Social Media Managers will be able to perfectly create + align a social media strategy to your business goals and objectives.
Communicative + Collaborative - In my opinion these are the two most important C’s to remember. If you’re looking for that rockstar Social Media Manager, they are going to be communicative with a collaborative approach. Communication is key when it comes to staying up to date on specific campaigns, content, and overall strategy.
All About Analytics - This is where hiring out a third-party social media manager really is beneficial to your business. Social Media Managers will understand your analytics and effectively know how to manage that data. This is where they’ll help you produce data-driven results where you didn’t think possible. Not only will they understand every insight, but a good social media manager should be able to help you easily digest that data too!
We can all agree that running a successful social media account is very time-consuming. Social Media Managers are there to help you manage it all and stay up to date, so you can focus on other areas of your business -- the areas that you love most.